It has now been twelve years since 1999, when for the second time; a study was conducted to measure the effectiveness of cinema as an advertising medium, which required re-launching a similar research adapted to the times.
Cinema has always been regarded as one of the...
El pasado martes 04 de octubre, se presentaba, en el Centro de Convenciones Mapfre de Madrid la presentación del nuevoESTUDIO BUÑUEL sobre el retorno de la inversión y la eficacia publicitaria en el medio cine. El trabajo de investigación,...
