"Una nueva forma de hacer radio" ... ¿Y por que no "una nueva radio"? Aquí os presento lo último en Innovación en radio, y no hablo de trasladar la radio al medio online, si no de recoger las ventajas del medio online a nuestro aparato de radio, porque hay gente que le gusta escuchar la radio como siempre pero sin tener que renunciar a "estar conectado".

Para ello se ha diseñado un nuevo aparato de radio: Olinda.

Ahí va:

"Olinda is a new radio that has been built for BBC Audio & Music Interactive. It includes innovative features like modularity and social networking in a physical device. But we normally build websites and other digital media so why would we want to build a new radio? To actually have a device in the physical world? These are the three reasons I give...

1. Physical things make people think differently and can help them better understand new concepts.
2. The digital radio market in the UK is fairly mature and very successful but there is not a huge amount of innovation at the moment, we think there might be room for something that will help stimulate that market.
3. Online radio is great but people still like to listen to the radio through actual radios.

So last year we commissioned a design and technology consultancy called Schulze and Webb to build a real, working, physical, innovative DAB radio. It has two main features; modularity - making the radio expandable - and social features - for discovering programmes and starting conversations. At Radio Labs we have recently been thinking about how radio and social networking could work together, if you came to Futuresonic you may have heard us talk about it. Olinda is one way that they could meet.

 Tenéis + info en el Foro de Innovación ; )

Espero os guste, la radio da y dará mucho juego. Ahora a pensar cómo aprovechar este "nuevo soporte"

Lucia ; )