Lo comparto por 3 motivos:
- su contenido: sin ser estadísticamente representativo, si que es "thought provoking", creo que hay mucho de verdad y está bien resumido en 8 páginas.
- su autor y contexto : lo ha escrito un becario de 15 años para Morgan Stanley, y ellos le han dado mucho más valor y distribución que a informes producidos por sesudos analistas. Da que pensar...
- podeis acceder al informe a traves de "ipaper" en el link adjunto, otra experiencia nueva para algunos
http://www.scribd.com/doc/17325358/MediaInternet-How-Teenagers-Consume-Media

Os extracto a continuación algunos de los titulares del informe. Yo ya no soy "teenager" pero, ¿no os sentis identificados con mucho de lo que este chaval nos cuenta?

" At the vanguard of this digital revolution are teenagers. While their habits will obviously change (especially when they start employment), understanding their mindset seems an excellent way of assessing how the media landscape will evolve. To this end, we asked a 15 year old summer work intern, Matthew Robson, to describe how he and his friends consume media. Without claiming representation or statistical accuracy, his piece provides one of the clearest and most thought provoking insights we have seen. So we published it.

There are several issues that immediately jump out from the piece. Teenagers are consuming more media, but in entirely different ways and are almost certainly not prepared to pay for it. They resent intrusive advertising on billboards, TV and the Internet. They are happy to chase content and music across platforms and devices (iPods, mobiles, streaming sites). Print media (newspapers, directories) are viewed as irrelevant but events (cinema, concerts etc.) remain popular and one of the few beneficiaries of payment. The convergence of gaming, TV, mobile and Internet is accelerating with huge implications for pay-TV."