Estudio realizado por Media Contacts que explica la importancia de una estrategia SEO:

Search engine optimization (seo) is the process of structuring a website and developing links to the website so “crawlers” or search engine robots can easily ind, read, understand and categorize the content. Once the search engines have completed the site crawl this data is then stored in the search engine’s index and used to retrieve the most relevant content based on a search engine user’s query. a well optimized website that includes relevant keywords and authoritative inbound links will, over time, rank well in organic search.
Search engine optimization is ultimately a communications plan for search engines so a website can be found during a relevant inquiry.